About Eyrie

Eyrie is a Swedish GEO agency. GEO (Generative Engine Optimization) comes down to one thing: making your website the answer AI assistants give when your customers ask — cited and recommended in ChatGPT, Perplexity, Gemini, Copilot and Claude.

The company behind Eyrie

Eyrie is operated by Ilmal AB, a Swedish limited company based in Järfälla outside Stockholm. Org.nr 559589-6605, VAT number SE559589660501. All contracts, invoices and friendly greetings in the emails come from Ilmal AB — the brand is Eyrie.

Eyrie was founded by Nils Malmberg, who also writes everything published on the site. It is the same person who answers the emails and carries out the reviews — not an editorial desk behind a brand.

How we work

Our method is openly documented and built on measurement, not magic:

• We put the buyer questions your customers actually ask to five AI engines, in fresh sessions.
• Every answer is assessed — cited, named or not named — and every assessment is reviewed by a human before it becomes a number.
• The report shows everything: the score per engine, observations, actions and the raw engine answers, so that you can ask the questions yourself and compare.

Read the whole method at Open measurement.

Principles we hold

• Transparency over promises. The prices are on the site, the method is public and cancellation is simple: no lock-in, one month's notice.
• Measurement over assertions. We show the raw data and let you verify — "don't trust us, measure yourself" is part of the product.
• No tracking cookies. The site sets no tracking cookies and we never sell your data.

Contact

Email hej@eyrie.se — we answer ourselves, no ticket robots. You can also reach us via app.eyrie.se.

Writing about Eyrie? Logos, profile picture, banner and colours are on Brand — free to use in articles and contexts that are about Eyrie.