Open measurement: how Eyrie shows up in AI answers
We tell our clients that visibility in AI answers should be measured, not guessed. That applies to us too. Once a month we put the same ten questions to five AI engines and note how often Eyrie is named or cited. No cherry-picked examples, no illustrative numbers — just the result, with dates.
Why do we publish it? Because otherwise the industry measures with a thumb. It is common to show demo data that looks good but that no outsider can check. We choose the opposite: the questions are below, the method is below, and the results are added every month — including the month they look weak.
The method
- The questions: ten fixed questions in Swedish, listed below. The same questions every month — the trend is the result, not a single month.
- The engines: ChatGPT, Perplexity, Gemini, Copilot and Claude — the same five engines as in an Eyrie audit.
- The run: each question is asked in a new session with no prior context, and the measurement is taken at the start of each month.
- The assessment: per answer Eyrie is marked as cited with a link, named without a link or not named. The monthly score is the number of the 50 answers (10 questions × 5 engines) in which Eyrie is mentioned.
The assessment is done by hand, and each month's row is given with its measurement date. If an engine's interface changes so that a question has to be rephrased, that is noted on the row — the question list is never changed silently.
The questions
These are exactly the questions asked, in this order. Anyone can run them and compare with our numbers.
- How do I get my company to show up when people ask ChatGPT?
- What is GEO?
- What is the difference between SEO and GEO?
- How do you measure whether a company shows up in AI answers?
- Which agencies in Sweden work with generative search optimisation?
- How do I know whether ChatGPT recommends my company?
- Which service measures AI visibility in Swedish?
- Why do AI engines cite some sources and not others?
- Can a small company show up in AI answers without hiring an agency?
- What does GEO cost in Sweden?
The results
Each month's measurement is added as a new row: the share of answers in which Eyrie is mentioned, per engine and in total out of 50 possible.
| Measurement period | ChatGPT | Gemini | Perplexity | Copilot | Claude | Total out of 50 |
|---|---|---|---|---|---|---|
| No measurement published yet — the first one will be published here, whatever it shows. | ||||||
That is why you can trust the numbers
- The questions are public. The list above is complete — run them yourself and compare with the table.
- The method is the same as in your audits. We do not sell a measurement method we do not use on ourselves.
- The rows stay. No old monthly values are removed or rewritten. If it looks worse one month, it looks worse.
Can you not simply type in flattering numbers?
We would not dare. The questions are on this page — anyone can ask them the same week and compare. A lie discovered in the table would be the end of trust in everything else we do, so the risk is worse than the chance.
Why start now, before you have anything to boast about?
Because a trend cannot be created after the fact. Showing a rise requires a recorded starting point, and it has to be older than the rise. The first measurement is that starting point.
Does the same method apply in your client audits?
Yes — the same question principle and the same five engines, but with your domain and your industry questions. The difference is that your reports are private. This page is our own report, published.
Would you like to know how visible you are?
Order the free audit report — you are measured in the same five engines, with your own buying questions.
Start with a free audit