Eyrie

GEO · Generative engine optimization · Sweden

Be the answer AI gives — when your customers ask

More and more purchases start in a chat — and the answer often has room for only two to four names. Right now those spots likely belong to your competitors. We work until the next answer starts with your name — measurable, before and after.

Free audit 0 SEK · GEO optimisation 14 900 SEK · Monitoring 6 900 SEK/mo · No lock-in — one month’s notice · Prices excl. VAT

Sample — how it works

This is where your customers are already asking

ChatGPTPerplexityGeminiCopilotClaude

What is GEO?

Search engine optimisation for AI: making your website citable enough that ChatGPT, Perplexity and Gemini recommend you when buyers ask. Read more:

The guide GEO — the full guide

How AI engines pick their sources — and the six factors that decide who gets cited.

Read the guide → The comparison GEO vs SEO — what is the difference?

Showing up in the list is not the same as being the answer — and why you need both.

See the difference → The short version What is GEO? In two minutes

The brief explanation: what GEO means, why it is happening now, and who it suits.

Read the explanation → The agency GEO agency in Sweden

What a GEO agency does, how it differs from an SEO agency — and what the work costs.

See what we do → The trade GEO for tradespeople

Local AI answers are drawn from profiles, reviews and registers — not your own site. Here is how to show up where the purchase begins.

Read the trade guide →

How we take the spot in the answer

Audit

We put real buyer questions to five engines and collect the raw answers — every judgment is proofread by a human before the report is published.

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Optimise

Structure, schema.org and content that makes the engines prefer you over the rest.

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Verify

Same questions, five engines, before and after. The difference is proven with numbers — not gut feeling.

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Monitor

AI answers shift week by week. We see it first and adjust before you lose ground.

The program that makes you the answer

Eyrie GEO program

More and more purchases start in the AI answer — not on Google

The answer has room for two to four names. The goal is simple: making one of them yours — measured before and after against five engines.

AI audit — where you stand against competitors today
Question mapping — what your buyers actually ask
Citable content — content AI wants to quote
Competitor watch — who AI names instead
Monthly report — score, citations, next moves
Self-serve — start today, not next quarter
+Tailored to your industry See pricing

What does it cost to be left out of the answer?

Open pricing, no lock-in. All prices excl. VAT. The most expensive option is staying invisible.

Audit report

0 kr
one-off · free
  • Your AI visibility score (0–100)
  • Where you are cited — and where competitors take the spot instead
  • The first three actions, ready to run
Start with a free audit
The core service

GEO optimisation

14 900 kr
per project · one-off
  • Everything in the audit report
  • Optimisation carried out — we do the work
  • Schema.org + content AI is glad to quote
  • Before/after proof against 5 engines
Start optimising

Ongoing monitoring

6 900 kr
per month · no lock-in, one month’s notice
  • Monthly report: score, new citations, new gaps
  • Monitoring who AI recommends instead
  • Ongoing adjustments — we win ground back
Start monitoring

FAQ about GEO

What is GEO?
GEO (generative engine optimization) is search engine optimisation for AI: the work of making a website so citable that ChatGPT, Perplexity and Gemini mention, cite and recommend it. Where SEO is about ranking in the list, GEO is about becoming the answer itself — the name AI actually says to the customer.
GEO vs SEO — what is the difference?
SEO hunts clicks from a list of ten blue links. GEO makes AI recommend you as one of only a few names — an AI answer rarely fits more than two to four companies. The spots usually go to whoever is citable — a high ranking is not enough on its own. SEO and GEO complement each other.
How do you measure AI visibility?
You ask the engines a fixed set of real buyer questions and count how many answers mention, cite or recommend your website. Eyrie measures against five engines before and after the optimisation and summarises it as a visibility score (0–100) per engine. Every answer judgment is proofread by a human, the raw answers are shown in the report, and the trend over months is the measure — not a single run. Without measurement you are just guessing.
What does GEO cost in Sweden?
The audit report costs 0 SEK, a one-off GEO optimisation 14 900 SEK and ongoing monitoring 6 900 SEK per month. No hidden prices, no lock-in.
How long until you see results?
The first measurable changes usually appear within a few weeks to a few months, depending on how often the engines’ indexes refresh. And citability compounds: the earlier you start, the harder it becomes for competitors to take the spot from you.
Is it a fit for B2B companies?
Yes — especially B2B. Buyers now do the supplier research in a chat, and that is where the shortlist gets written. If your company does not come up there, it does not make the meeting calendar either. We map the questions from your actual buying journey.
What is required from us?
Publishing access to your website (or one person to forward changes to) and roughly an hour for the kickoff call. The rest — measurement, content, adjustments — Eyrie handles.
What happens if we do nothing?
Nothing dramatic — not at first. AI simply keeps recommending your competitors, question after question, deal after deal. And the answer list turns over continuously — but whoever has built citability the longest appears in more of the answers, and it is the frequency, not individual placements, that holds over time. Starting later costs more than starting today.

Blog — GEO & AI search in Sweden

All posts →
How search changes Swedes have already moved the purchase into the chat

4 in 10 Swedes use AI services — and the answer they get holds only two to four companies. With sources.

Read the post → The mechanics How do AI engines choose which companies to cite?

Fetch, select, synthesise — why a fine Google ranking is not enough to get cited.

Read the post → Diagnosis Why does ChatGPT cite your competitor — but not you?

Four causes — and the diagnosis that shows which gap keeps you out.

Read the post →

How often are your competitors named instead of you?

Order the free audit — you get the score, the gaps and which companies AI prefers today. 0 SEK, no lock-in.