Brand

Logos and profile material

Free to use in articles, presentations and other contexts that are about Eyrie. Do not alter the colours or proportions, and do not use the logo as though it were your own product.

Tagline

Vinn nästa SEO-race — det som avgörs i chatten

Used as a whole — preferably together with the wordmark, as in the LinkedIn banner below. The line above is set in Georgia as a stand-in; in the original it is Newsreader italic, and in the banner it is drawn as paths.

Logos

Lockup, dark background

Wordmark and mountain on a dark ground — for petrol and dark surfaces.

SVG

Lockup, light background

The default — web, documents and white backgrounds.

SVG

Profile picture / symbol

Square tile for social profiles and small spaces. SVG is the original; PNG 400 × 400 suits LinkedIn.

SVG PNG 400

LinkedIn banner

Colours

Petrol#0B2327

Teal#2B7A6E

Light teal#5FA8A0

Green#3C8041

Brass#C8A24C

Fjäll#ECE7DB

The sun point in the logo for light backgrounds (logo-ink.svg, the default above) is a darker brass, #B6862A: the published Brass gives 2.4:1 against a white background and disappears at small sizes, while the darker one gives 3.3:1 and clears the threshold for graphical elements. It is used only inside the logo, never as a standalone colour.

Typography

The wordmark and the banner text sit as paths in the SVGs, not as text. The geometry is therefore exactly Newsreader and looks the same everywhere — no font file, no network, and no need for the visitor to happen to have the font. The rest of the site's text, headings included, is set in the system interface font (system-ui). Newsreader is open source (SIL OFL) and available on Google Fonts: fonts.google.com/specimen/Newsreader.