GEO agency in Sweden: how your company gets cited by AI
Eyrie is a Swedish GEO agency. We review where your company is cited in AI answers today, optimise the website's content and structure so the engines can find and cite it, and measure the result engine by engine — ChatGPT, Perplexity, Gemini, Copilot and Claude.
This page is written for someone looking for an agency to hire — not for someone who wants to do the work themselves. The criteria for how AI engines choose sources are openly described in our GEO guide; here it is about what we do, for whom, and what it costs.
What is a GEO agency?
A GEO agency works with generative engine optimization: making a website a source that generative AI assistants cite and recommend when answering questions. It is the same channels an SEO agency works in — the website, the content, the structure — but the goal is different. SEO aims to rank high in a results list that the user then clicks away from. GEO aims to become part of the answer itself.
In practice that means the agency works with four things: making the site technically reachable for the AI bots' own user agents, rewriting the content so it can be reproduced word for word, adding machine-readable structured data, and making sure the company details are consistent across the whole web — so that the engines build an unambiguous picture of your company.
The difference from what many assume: it is not a trick or a tool. It is the same craft good web publishing has always required, aimed at the criteria the engines actually use. The mechanics in detail are in how the AI engines choose which companies to cite.
Why is a GEO agency needed?
Because the buying journey has moved its first step. A purchase used to begin with a search and a self-directed comparison. Today the same purchase often begins with a question in a chat: "which suppliers should we look at?" — and the answer becomes the first shortlist, long before your website has had a chance to appear.
Three things make it a discipline of its own rather than part of SEO:
- Rank says less and less about who gets cited. In March 2026 Ahrefs measured that AI Overviews drew only 37.9% of their cited sources from the top 10 — down from 76.1% in July 2025. Ranking first is therefore no guarantee of being named in the answer.
- The answer holds few options. A search page shows ten blue links; an AI answer often names two to four. Falling outside that selection is a far bigger difference than ranking first or third in a list.
- Independent mentions carry the most weight. Ahrefs found that web mentions correlated more strongly with visibility in AI Overviews (0.664) than backlinks did (0.218). A company that only talks about itself on its own site is hard for an engine to trust.
The numbers behind the shift, with sources and method: Swedes have already moved the purchase into the chat.
GEO agency or SEO agency — what is the difference?
They overlap, and a serious GEO agency builds on the SEO basics instead of replacing them. But they optimise towards different goals, and that decides what the work consists of:
We are happy to take on the whole engagement, but we do not require you to leave your SEO agency. Read more about how we see the division in GEO vs SEO.
For local service businesses: construction, plumbing, electrical and cleaning
A large share of the questions put to AI assistants in Sweden are local: "who should we hire to build a deck in Uppsala?", "which plumbing firm in Gothenburg is good?". It is the same investigative purchase as in B2B — the buyer compares suppliers before making contact — but the answer looks different.
For local questions the engines rarely cite the company's own page first. They draw more heavily on aggregators, review sites, trade portals and Google Business Profiles. That means the work for a trade business starts somewhere other than its own site:
- The Google Business Profile — complete, with the right category, services, areas and opening hours.
- The review flow — a system for asking for reviews after a finished job, not a one-off push.
- Trade portals and registers — where the buyer and the engine actually look for tradespeople locally.
- Consistent company details — the same name, address and phone number everywhere, so the engine ties you together into one entity.
Only after that comes the rewrite of the company's own site. It is the same method as for B2B, but in reverse order — and that is the order the local questions require. This is what the work looks like for trade businesses.
How we work
The work consists of three steps, in that order. Each step is measured against the previous one:
Free review — where do you stand today?
We put 10–20 questions of the kind your buyers actually ask to the five engines and summarise the answer in an AI visibility score of 0–100: are you named, is your site cited, and which competitors take the place instead? You see where you stand before ordering anything, and the first three actions are yours to keep either way.
Optimisation — SEK 14,900
We make the site citable: technically reachable for the AI bots, content that can be reproduced word for word, correct schema.org markup and consistent company details. For local service businesses we start instead in the Google Business Profile, the review flow and the trade portals. One project, one fixed price, no lock-in.
Monitoring — SEK 6,900/month
We run the same questions against the same engines every month and report the trend, not a single run. Monthly measurement is a reasonable pace: Profound measured that 40–60% of the cited domains turn over within a month, so a single measurement says little — the movement over time says everything.
The prices are in the price list, and the method in detail in how we measure AI visibility. If you want to see how a measurement works before ordering, the method and the questions are open.
Frequently asked questions about GEO agencies
What is a GEO agency?
A GEO agency works with generative engine optimization: making a website a source that AI assistants like ChatGPT, Perplexity, Gemini, Copilot and Claude cite and recommend when answering buyer questions. An SEO agency optimises for a results list; a GEO agency optimises to become part of the answer.
What does it cost to hire a GEO agency in Sweden?
At Eyrie the initial review report is free: AI visibility score, where you are cited today, where you are missing and the first three actions. After that, GEO optimisation costs SEK 14,900 per project and ongoing monitoring SEK 6,900 per month, excluding VAT and with no lock-in.
Why do we need a GEO agency when we already have an SEO agency?
Because the criteria are partly different. A site can rank first on Google and still never be named in AI answers. In March 2026 AI Overviews cited only 37.9% of their sources from the top 10, down from 76.1% in July 2025 — so rank is a weak measure of whether you get cited. GEO adds the requirements of citability, structured data, entity consistency and independent mentions on top of the SEO basics.
Does a GEO agency guarantee that we will appear in ChatGPT?
No, and you should be cautious about an agency that promises it. Profound measured that 40–60% of the cited domains turn over within a month for identical questions. The promise of a guaranteed position stands in direct contradiction to that data. Reasonable suppliers measure frequency before and after the measures and promise trend work, not positions.
How long does it take before we appear in AI answers?
It varies with how often the engines' indexes are refreshed for your industry. Changes to content and structure often start to show within a few weeks to a few months. GEO is therefore ongoing work: measure, update, verify again.
Which Swedish agencies work with GEO or AI visibility?
First ask how the agency measures visibility: real AI answers with the same question set every time is the minimum. Google rankings say nothing about whether you are cited in ChatGPT or Perplexity. Also check that the basics are included: citable content, structured data and consistent company details in registers and trade portals. Eyrie works with GEO for Swedish companies; start with the free review report and you will see exactly what the measurement contains.
Does Eyrie work across all of Sweden?
Yes. Eyrie is operated by Ilmal AB, based in Järfälla, and works with companies across all of Sweden. For local service businesses — construction, plumbing, electrical, cleaning and similar — the emphasis is on what decides whether AI mentions you when someone asks for a supplier in a specific town: your Google Business Profile, the review flow and consistent company details in trade portals and registers.
Kan vi göra GEO-arbetet själva i stället?
Grunderna är inga hemligheter — kriterierna beskrivs öppet i vår GEO-guide. Det svåra att få till på egen hand är systematisk mätning över flera motorer, konkurrentbevakning i AI-svaren och den löpande omskrivning som faktiskt flyttar mätningen. Den delen läggs därför ofta ut.
Do you want to know where your company stands in AI answers today?
Order the free review report — you get the visibility score, the gaps and the first three actions.
Start with a free review